Is yahoo going down?

From what I've seen in the last years, using old marketing methods for a new technology is generally not a very good idea. Google didn't made it to the top using television advertising, neither did facebook, firefox or wikipedia (at least I've never seen any ad for those). But I can think of quite a few who crashed shortly after doing so - lycos, caramail, ...

"A place to consume, buzz, share" - how exciting! Of course I've learnt nothing about Yahoo... Now note that this campaign costs a mere 100M$ - that's quite some cash that could have been spend properly on research. If I was Carl Icahn, I would get seriously worried this time :)

Time to tell yahoo you do not PAY to create a buzz, but need to make a great product people get excited about?



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